The project brings the unreachable, abstract world of big data to the tangible, mundane reality. It conveys the occurrence of different common food-related keywords and hashtags used in social media through sound, raising the audience’s awareness about the vast amount of information that we are constantly uploading to the internet, where food-related pictures have become almost a cliche of how we waste its potential.

MALSATO questions the motivations behind the paradigm of technological utopianism that we live in, consequence of a relentless, self-sufficient, informational capitalism. Always faster, more connected.

Built using node.js, Max-MSP, Arduino and Processing.

Featured at Lost Senses. Special thanks to Isabel Blanco and Linda Rocco.